Users will soon have a new feature that allows them to reduce the volume of AI-made media appearing in their feeds. This step comes as the service disclosed that it presently contains over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread release. This development comes amid a increase in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A large amount of this content is classified as “AI slop”, a term for substandard, bulk-generated content that is often illogical or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, from AI artwork to science explainers, and we aim to provide users the option to adjust the amount of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The platform shared that there are currently over a billion videos on its network identified as AI-generated. In total, in excess of 100 mn media items are uploaded to the platform each day, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the level of AI-generated videos they view by accessing the content preference setting in the app and selecting AI-made media. Additional categories that currently be controlled under the filter include current affairs, fashion, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules mandate creators to identify convincing AI-generated content, and it bans malicious AI impersonations of public figures or crisis events. Any realistic AI video that is without a tag can be deleted under its terms of service.
Furthermore, the service will henceforth add an “AI-made” label to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This measure is designed to stop users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is additionally establishing a $2m awareness program for experts and institutions to produce educational content about using AI responsibly. This initiative will benefit non-profit groups dedicated to training coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, during controversy over plans to cut jobs for hundreds of safety staff in the UK. It is set to eliminate hundreds of positions in its content moderation team in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive explained that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most graphic content prior to it gets reviewed by staff. TikTok reported a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
